The Effective and the Evocative: A Spectrum of Creative Practice Research

Hamilton, J. & Jaaniste, L. (2014). The Effective and the Evocative: A Spectrum of Creative Practice Research. Material Inventions. pg. 232-255

Effective Practice Research (Problem based)
A design practice pursues a solution or resolution to a specific problem that is important to a particular that is important to a particular community, an incorporate  practice with producing work that effects change.

Evocative Practice Research (Practice based)
A way to produce affect and resonate through Evocation. The research outcomes can be documented to look at quality and reflections of the work by the audience, critics, peers and researchers them selves. These documentations can be used to consolidate and enrich the research findings.

"Visualising Resilience"
"In an other light"
"More than half a life"
"Designing Sound for health and well-being"
"Investigating the Bat/Human Problem"

The production of the research is exemplary as it is proving to be effective. Everything is planned out and the proposal has proven to be a success. During the design and development phase, different variables have appeared, which may effect the final design. Including the 1980's television, which could potentially not work as imagined. But the final product is still clear. As well as being effective, it also is Evocative. The project could be considered both.

The Question "How I can create a short opening sequence that reflects the styles of Rod Serlings The Twilight Zone" I believe does not need to be redefined. It's easy to understand to both me and the audience. And I believe if I change that. The Question will be lost in translation. And as quoted in my mark sheet my question "Clearly Indicates what (i'll) end up with for submittion into Think and Create."